earn It: edelman capstone project
this past summer, i had the opportunity to participate in edelman’s 2025 internship program as a corporate reputation intern. i learned so much in the span of three months and got to work with one of a kind brands. for our capstone project, us interns were tasked with creating a client-ready earned media campaign for vaseline’s new glow oils. my team and i asked this question that drove our entire campaign: “what if shimmer wasn’t just a beauty trend, but a way to honor the people and moments who give us a glow that lasts?” check out our presentation deck to see what we came up with.
(oh, and did i mention that we won first place? ☺)
“You brought great energy, curiosity, and initiative to the team, and I have no doubt you’ll continue to do amazing things in your career. ”
“Your exceptional work on this project truly stood out and is deeply appreciated. You all showcased creativity, collaboration, and thoughtfulness throughout.”
“From day one, Kayla brought creativity, curiosity, thoughtfulness, and a positive attitude to her work, making her a joy to work with, and her star shone bright in our office.”
